Social Media: Where to Start? www.CalfeeInsurance.com

Realistic expectations, consistency and networking are keys to agencies' online success.

Social media is here to stay: Two-thirds of the world's Internet users visit social networking or blogging pages and 10% of time spent online is spent on social media sites, according to a recent report from The Nielsen Company. However, many independent agencies are at a loss for how to use social media effectively and where to begin. Marketing experts and agents who are already using social media to drive business agree that it's all about starting small, being consistent and remembering that networking is the name of the game. MORE...