Nearly 59% of small businesses say their revenue decreased by more than 75% since the coronavirus became a widespread concern, according to a Main Street America survey of more than 5,850 small businesses.
If the crisis continues, nearly 7.5 million small businesses may be at risk of closing in the next five months, according to the survey, and 3.5 million are at risk of closing in the next two months.
The federal government has issued the Payment Protection Program, which offers $349 billion in forgivable, low-interest loans for small businesses. Still, many small businesses remain concerned about staying afloat, and many individuals are wondering what they can do to help.
Here are four simple ways to help small businesses you care about in the wake of the coronavirus outbreak.
Keep spendingMovie theaters, restaurants, local gyms, and retailers are all hurting. But there are ways to keep spending at these places even while you keep your distance.
Many of us, we purchase things online from Amazon. ... Take a couple more minutes to see what [small] businesses in your area might have the same product.
Let business owners know what you needSome small businesses may be able to adapt their services to offer ones their community needs at the moment.
“Particularly small business owners are more flexible to pivot,” says Dan Honig, owner of the Happy Valley Meat Company, whose business supplied meat from local farms to restaurants. Since the coronavirus outbreak, the company has started shipping and selling meat directly to consumers.
“If all of a sudden I’m realizing, ‘Oh, people are looking for X, Y, or Z,’” says Honig, “maybe that’s an opportunity that I can jump on.” For example, distilleries and breweries throughout the country have started producing hand sanitizer, and some eateries are now offering customers toilet paper along with food and beverage orders.
Reach out to small businesses you patronize on Instagram, Facebook, or through an email they list on their website, and let them know if there’s something relevant you need right now. Even if they can’t supply it, maybe there’s another business in their network that can.
Share their storiesWhat with the chaos of day-to-day life since the stay-at-home orders began, struggling businesses “may not be top of mind” for a lot of people says Campbell. That’s understandable. But sharing their stories throughout social media and in your networks can help raise awareness about their plights and what services they’re offering.
“If there’s a brand that you like,” says Honig, “just share it around to your network and then hopefully more of the small businesses go viral.”
If there’s a brand that you like, just share it around to your network and then hopefully more of the small businesses go viral.
Offer up your skill setAs some companies try to figure out how they can survive and shift their business models to meet the needs of quarantined customers, they may need help with tasks like marketing, web design, or delivery. Reach out to your favorite small businesses and let them know what skills you can offer to help sustain them.
“If you’re a programmer or you’re a digital marketing specialist,” says Honig, “reach out to all your favorite brands that are pivoting because there’s a ton of work that goes into starting a brand new business.”
Some companies might be able to pay or offer you their goods for free in exchange for your efforts, but if you can afford to volunteer, it could go a long way toward helping a small business you value survive.
There has been an on-going battle in the life insurance industry involving term life insurance and whole life insurance. The industry has survived the battle but the consumer is still asking the same question. Which one is better? The question is flawed because these two policies serve two different purposes. The real battle comes over the concept of buying term and investing the difference or the purchase of permanent life insurance. The proponents of buy term and invest the difference surmise that the policyholder would do better investing the difference in premium costs that you save by purchasing a term policy rather than a whole policy. Permanent life insurance was never created to be an investment. It was created to take care of permanent life insurance needs. The cash value accumulation within permanent life insurance is an added benefit and not an investment feature. The best life insurance portfolio is a combination of both permanent and term life insurance.
Permanent Life Insurance – Permanent life insurance should be purchased for permanent needs. Final expenses and life insurance for retirement are two basic permanent life insurance needs. Life insurance at retirement is critical because it gives you more options to use your retirement benefits for income rather than life insurance.
Term Life Insurance – Term life insurance is for temporary needs. Term life insurance will compliment your permanent base of life insurance. Decreasing term and level term riders can be added to your permanent policy to take care of temporary needs like mortgage protection and short term debt.
It is important to understand why you are purchasing life insurance. You will be much more content when you establish in your own mind the reasoning behind the purchase. Do a little mini-need analysis. Think about what is important to you and who is important to you. Life insurance is a gift of love.
Not everyone needs life insurance. The first thing to do is make sure you need it. Life insurance is really meant for your family members or other dependents who rely on your earnings.
<b>Why You Buy Life Insurance</b>
You buy life insurance so that, if you die, your dependents can live the same kind of life they live now. Strictly speaking, then, life insurance is only a means of replacing your earnings in your absence. If you don’t have dependents (say, because you’re single) or you don’t have earnings (say, because you’re retired), you don’t need life insurance. Note that children rarely need life insurance because they almost never have dependents and other people don’t rely on their earnings.
<b>Life Insurance Comes in Two Flavors</b>
If you do need life insurance, you should know that it comes in two basic flavors: term insurance and cash-value insurance (also called “whole life” insurance). Ninety-nine times out of 100, what you want is term insurance.
<b>Term Life is Simple to Buy and Understand</b>
Term life insurance is simple, straightforward life insurance. You pay an annual premium, and if you die, a lump sum is paid to your beneficiaries. Term life insurance gets its name because you buy the insurance for a specific term, such as 5, 10, or 15 years (and sometimes longer). At the end of the term, you can renew your policy or get a different one. The big benefits of term insurance are that it’s cheap and it’s simple.
<b>Cash Value is Trickier</b>
The other flavor of life insurance is cash-value insurance. Many people are attracted to cash-value insurance because it supposedly lets them keep some of the premiums they pay over the years. After all, the reasoning goes, you pay for life insurance for 20, 30, or 40 years, so you might as well get some of the money back. With cash-value insurance, some of the premium money is kept in an account that is yours to keep or borrow against.
This sounds great. The only problem is that cash-value insurance usually isn’t a very good investment, even if you hold the policy for years and years. And it’s a terrible investment if you keep the policy for only a year or two. What’s more, to really analyze a cash-value insurance policy, you need to perform a very sophisticated financial analysis. And this is, in fact, the major problem with cash-value life insurance.
While perhaps a handful of good cash-value insurance policies are available, many— perhaps most—are terrible investments. And to tell the good from the bad, you need a computer and the financial skills to perform something called discounted cash-flow analysis. If you do think you need cash-value insurance, it probably makes sense to have a financial planner perform this analysis for you. Obviously, this financial planner should be a different person from the insurance agent selling you the policy.
What’s the bottom line? Cash-value insurance is much too complex a financial product for most people to deal with. Note, too, that any investment option that’s tax-deductible—such as a 401(k), a 401(b), a deductible IRA, a SEP/IRA, or a Keogh plan—is always a better investment than the investment portion of a cash-value policy. For these two reasons, I strongly encourage you to simplify your financial affairs and increase your net worth by sticking with tax-deductible investments.
If you do decide to follow my advice and choose a term life insurance policy, be sure that your policy is non-cancelable and renewable. You want a policy that cannot be canceled under any circumstances, including poor health. (You have no way of knowing what your health will be like ten years from now.) And you want to be able to renew the policy even if your health deteriorates. (You don’t want to go through a medical review each time a term is up and you need to renew.)